If no one knows about your product, how can it help anyone?
I had a Marketing 101 lesson this week. A couple months ago, I created a YouTube channel to store all of my Minute Motivation videos and interviews. I naively thought people would find my content and subscribe to see the videos on their own.
[Insert Crickets Noise Here]
While people viewed my videos thousands of times on Twitter, Facebook, IGTV... my YouTube views were maybe 10 or 20 (on a good day). I realized that no matter how good the content is, if no one knows where to find it, they will never see it!
It would be wonderful to create a product and have people find it on their own, but that's not how it works. You must do the work to make sure people know about your product. If you really believe in what you are selling or sharing, it will be part of your purpose to tell others about it.
So, here is my YouTube page. Instead of just storing all of my content and never telling anyone where to find it, I hope that it will now help some people who need an extra dose of motivation in their day.
When you really want something, you will be endless in your pursuit to make it happen. You will find the time to get it done. You will wake up early, stay up late. Lose sleep, lose out on brunch with friends, lose your mind at times. But you push forward because it’s rooted deep in your heart to see it realized.
Me, this couch and my computer. We’ve spent all winter together working on a dream that’s been in my heart. I cannot wait to show it to you. Until then, back to work.
Mary Abbajay, President of Careerstone Group, isn't afraid of a challenge. When facing a fork in the road, she told me she chooses the path that excites her, but also scares her the most. One of those paths recently was writing her first book Managing Up.
Mary joined me for a Minute Motivation conversation about how her career has developed, what motivates her and what she would tell her younger self.
Here's her story that ran on WUSA 9's Get Up DC.
Plus, the highlights of our full conversation!